AMD has an ABI specification that describes the calling convention to use on x86-64. All OSes follow it, except for Windows which has it's own x86-64 calling convention. Why?

Does anyone know the technical, historical, or political reasons for this difference, or is it purely a matter of NIHsyndrome?

I understand that different OSes may have different needs for higher level things, but that doesn't explain why for example the register parameter passing order on Windows is rcx - rdx - r8 - r9 - rest on stack while everyone else uses rdi - rsi - rdx - rcx - r8 - r9 - rest on stack.

P.S. I am aware of how these calling conventions differ generally and I know where to find details if I need to. What I want to know is why.

Edit: for the how, see e.g. the wikipedia entry and links from there.